PLENTY

How it works

When you are backed by Jeff Bezos (CEO, Amazon) then you know you are on to something big. Plenty, a vertical farming business (more on that later) is one of the latest companies to attempt to transform the way our food is grown and harvested by building indoor farms using LED lit 20ft tall towers to grown produce.

The biggest difference ? Their crops do not require soil, pesticides or even natural sunlight – Yes you heard us right – this is tech grown product that is producing some of the safest, organic factor grown food that could soon be right on your doorstep. So, when they say, “can lettuce make you happy?”, after reading their Ag Tech mission then we think it just might. So, what is vertical farming?

The science bit

Rather than growing crops in a traditional field Ag Tech companies like Plenty are building giant warehouses and turning them into vertical farms where, you guessed it, crops literally grown upwards. Growing crops this way enables Plenty to produce crops at yields 530 times greater than typical farming. 

This is more than just food production – think of the possibilities for getting organic, pesticide free food to the masses at a reasonable cost and in countries where food is scarce – it could be a game changer. And don’t get us started of food waste.

They describe themselves as a new kind of farm for a new world and we have to agree. They are on a mission to bring local produce to people and communities everywhere by growing the freshest, best tasting fruits and vegetables whilst using 1% of the water, less than 1% of the land and none of the pesticides, synthetic fertilizers or GMO's of conventional agriculture. 

The tech isn't too shabby either

Their field scale indoor farms lean on the best that tech has to offer (coupled with years of science backed crop and agricultural know how) using machine learning, Internet of Things, climate creation technology and the extraordinary flavour and nutritional profiles of heirloom seed stock enabling them to grow the food nature intended. What they can achieve on a global scale is mind blowing.

The much bigger picture

This is tech at its best - tech that can bring local impact - you can build a community around that. Think beyond the way they produce and think instead of the global issues it can help to solve - environmental, poverty, obesity, health and wellbeing, food scarcity, food insecurity and the impact on the planet as a whole. 

Immersing their farms within the community is the genius move - it has the power to bring people together, to educate, to feed, and most importantly to connect.

We want them to build on of the things around connection that make us feel human and make us feel part of something - this is what we would want to see from this tech innovation aswell as collaborations with social impact businesses like Goodr who are tackling their own issues around food scarcity and food waste. In short - we have high hopes.

PLENTY CEO MATT BARNARD

Matt talks about the impact indoor famrs and growing food nearby where people eat the food and the impact this can have on quality and waste.

"Plenty is a new kind of farm for a new kind of world. We're on a mission to bring local produce to people and communities everywhere by growing the freshest, best tasting fruit and veg while using only 1% of the water, less than 1% of the land and none of the pesticides, synthetic fertilisers or GMO's of conventional agriculture"
Plenty Farms CEO - Matt Barnard
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